Rising T1DE Alliance

Brand Assets / Press Kit

Brand Overview

About the Rising T1DE Alliance

The Rising T1DE Alliance (RTA) is a collaborative network dedicated to transforming Type 1 and Type 2  diabetes care through data-driven, patient-centered solutions. Established in 2016 at Children’s Mercy  Kansas City with support from The Helmsley Charitable Trust, RTA focuses on proactively identifying and  addressing clinical risks using actionable insights. In 2024, Ann & Robert H. Lurie Children’s Hospital of  Chicago joined the leadership team to expand the reach of RTA’s innovative methodologies. By fostering  collaboration among healthcare institutions, technology developers, and researchers, RTA is driving the  development of scalable solutions that close care gaps, enhance patient outcomes, and shape the  future of diabetes management. 

The Brief Description 

The Rising T1DE Alliance (RTA) is a collaborative network dedicated to advancing diabetes care through  data-driven, patient-centered innovation. 

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Brand Personality, Persona, and Tone 

The Rising T1DE Alliance (RTA) embodies a brand personality that is collaborative, innovative, and  purpose driven. Rooted in the mission to transform diabetes care, RTA fosters a culture of inclusivity,  progress, and real-world impact. 

  • Collaborative: We believe in the power of partnerships—uniting healthcare professionals,  researchers, and technology developers to drive meaningful change. 
  • Innovative: We embrace forward-thinking solutions, leveraging data and cutting-edge technology  to improve patient outcomes. 
  • Empowering: Our work is driven by a commitment to equipping healthcare providers and patients  with the insights and tools they need to take control of diabetes management. 
  • Credible: Grounded in research and real-world clinical applications, RTA ensures that every  insight and initiative is backed by data-driven expert knowledge. 
  • Compassionate: At the heart of our mission is a deep understanding of the challenges faced by  individuals living with diabetes, driving us to create solutions that make a real difference. 
  • Flexible and Adaptable: We meet people where they are in their diabetes journey—whether in  large cities or small towns, public health systems or private care. Our approach is inclusive,  responsive, and rooted in understanding the diverse realities of those we serve. 

Our brand tone is professional yet approachable, confident yet humble, and data-driven yet human centered. Whether engaging with healthcare professionals, industry partners, or the broader diabetes  community, our communication is clear, informative, and empathetic. We strive to make complex  information accessible while maintaining the rigor and credibility that define our work.

Visual Identity

The Rising T1DE Alliance (RTA) visual identity is designed to reflect its commitment to collaboration,  innovation, and impactful change in Type 1 diabetes care. Our brand elements are carefully chosen to  ensure consistency, professionalism, and recognition across all platforms. 

RTA Logo 

  • The official RTA logo should always be used in its original form, maintaining its blue and white color scheme for clarity and brand consistency. 
  • Boat and origami: We harness data overlooked by much of the healthcare ecosystem, combining  Al and human expertise to illuminate systemic insight across the entire care journey. • Symbolic boat represents hope. 
  • The origami shape represents the precision of care. 
  • “Set sail” is the phrase that embodies the message of the origami boat. 
  • The logo should not be modified, stretched, recolored, or altered in any way. • Adequate padding should be maintained around the logo to keep it visually clean and distinct. • Partner organization logos (e.g., Children’s Mercy Kansas City, Ann & Robert H. Lurie Children’s  Hospital of Chicago) should not be included alongside RTA branding without explicit approval. 

RTA Color Palette 

Our primary brand colors reflect trust, reliability, and innovation: 

  • Deep Blue (#005CB9 | CMYK: 100, 56, 0, 3) – Represents stability, professionalism, and  credibility. 
  • Light Blue (#6DABE4 | CMYK: 54, 19, 0, 0) – Symbolizes openness, innovation, and forward thinking solutions. 

These colors should be used consistently across digital and print materials to maintain brand  recognition. 

Typography 

RTA’s typography reflects clarity and modernity:

  • Montserrat is the official font for all branding materials. 
  • Headers should be bold and easy to read, ensuring a strong visual presence. • Subheadings and body text should maintain a clean and professional appearance, ensuring  readability across various platforms. 

Design Elements and Aesthetic 

  • Clean and uncluttered layouts to emphasize clarity and focus on impactful messaging. • Data-driven visuals, including infographics and charts, to reinforce RTA’s evidence-based  approach. 
  • Photography and imagery that highlight real-world healthcare settings, patient-centered care,  and innovation in action. 
  • Consistent branding across platforms, ensuring all digital, print, and social media assets align  with the RTA identity. 

RTA’s visual identity is a powerful tool that communicates trust, expertise, and a shared commitment to  advancing Type 1 diabetes care. Every design choice—color, typography, and layout—works together to  reinforce our mission and inspire collaboration.

Applications and Implementations 

Logo Applications and Usage 

The RTA logo is a key visual element of our brand identity and should be used consistently across all  materials to maintain recognition and integrity. Approved usage includes, but is not limited to: 

  • Digital Media: 

Website headers, social media graphics, email newsletters, digital ads, and online presentations. • Print Materials: 

Flyers, brochures, one-pagers, signage, posters, and event materials. 

  • Partnership Acknowledgement: 

May be used by partners or affiliates with written permission, in accordance with the RTA brand  guidelines. 

  • Presentations and Reports: 

Slide decks, grant reports, academic or institutional publications referencing CTIP or RTA affiliated work. 

General Guidelines 

  • The logo should always appear in its original form. Do not alter proportions, colors, orientation, or  typography. 
  • Use only high-resolution, approved versions of the logo. 
  • Avoid placing the logo on backgrounds that compromise legibility. Use solid, high-contrast  backgrounds when possible. 
  • Never overlay text, patterns, or images directly on top of the logo. 

Clear Space around the logo: 

The preferred clear space is equal to the height of the size of the "N" in the word-mark. Do not place  graphics of any kind closer than this distance from the logo. This is the minimum recommended clear  space. When possible, allow more space. 

Minimum Size: 

The size of the logo should never be used smaller than: 144 px or 2" wide including clear space. 

 

Download Brand Guidelines Download RTA's LOGO Kit